Welcome to SoftwareCEO! a community of
41,762 software executives.
Page ONE for software executives, here you'll find everything you need to run your business..
Browse the site, gain valuable tips from the articles below, check out our topic-specific resources through the
dropdown menu under the site logo, sign up for our free newsletter, and “Ask the Experts” in the discussion forums!
And this special feature is all about how to manage your money and run your software firm so it comes out of this recession
in relatively good shape.
To prepare this special feature, SoftwareCEO gathered practical tips and advice from two industry experts with deep roots in
our industry: Kevin O'Neill, and Bert Vermeulen. Both are seasoned technology entrepreneurs and consultants.
To sum up their advice, getting any outside money right now is a long shot. The best strategy is
to trim down your expenses, bulk up your recurring revenues, and make the most of every penny.
They tell how in these 18 tips on how to recession-proof your software operation.
Play your cards right during the current recession, and you could actually leapfrog the competition.
That's the overarching message from our three software marketing and sales experts with practical advice on how to recession-proof
your sales and marketing efforts: Steve Kraner, Judy Schramm and Guy Smith. They've
lived through the dot-com bubble as well as more recent recessions.
It was soon clear that our natural instincts during a downturn are not always right.
There are much better ways to act — not react — during a recession, which can be boiled down into three simple
rules. Of course the devil's in the details, so we'll put these three rules to work in 18 practical tips to help
weather this global storm.
Instructors:
Bert Vermuelen, Judy Schramm and Steve Kraner
Here’s the good news: The gloom and doom economy hasn’t stopped software entrepreneurs from plowing ahead with their plans. In fact, it’s the small companies who are doing better in this recession, says a recent McKinsey report.
But while software CEOs may not be hunkering down, they are seeking advice on how to properly plan for what appears will be a very long recession.
To help, SoftwareCEO held a panel discussion with three forum moderators who’ve lived through prior recessions: Steve Kraner of Sandler Sales Institute, Judy Schramm of JMR Consulting, and Bert Vermeulen of Corp21.
Attendees were invited to submit their questions for discussion during the Q&A portion of the seminar. Here’s two that were raised, along with the panelists’ advice.
| 
RSS
